Task: Align with other agencies to create a campaign which brightens up Seedlip's social feed to elevate summer, with colour. 

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Result: By introducing a secondary colour palette, consisting of complimentary, vibrant tones found within nature, we created a social feed where the contrast in colour made the serves look fresh and delicious, whilst elevating that summer feeling. I developed a consistent visual design system to create a coherent campaign across all touchpoints. I also directed a shoot to capture the new summer cocktails and create a sense of community through summer occasions.