Task: Create an organic social series to inspire the Smirnoff audience to create brand new cocktails, as well as old favourites.

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Result: Instead of creating a classic recipe video, we took to the streets to find out what people are drinking, and enjoying this summer. This new, social first, format has allowed us to understand our audience by finding out what they want to see from Smirnoff, and adding this personal element has created high levels of engagement on our posts.