SMIRNOFF CHERRY DROP
Client: Smirnoff, Diageo
Year: 2023
Creative Director: Pete Williams
Creative Lead: Sebastian Clark
Art Director: Jessica Grindon
Copywriters: Sadie Brown & Laura Goodrum
Director: Hot Icarus
Production: Stadium
Motion: James Ratnarajah
Producer: Isobel Kenney-Herbert
Task: Create a social campaign for the launch of Smirnoff Cherry Drop, across YouTube, Meta & Pinterest, and introduce Cherry Drop to Smirnoff's portfolio of Berry Burst, Mango & Passion Fruit Twist, and Raspberry Crush.
Result: We created a campaign which feels vibrant, genuine and inclusive, showing Cherry Drop as the star of everyone's summer (and winter.) We used subtle bursts of warm reds to create a cosy, intimate occasion, bursting with flavour and warmth. It was also essential to include talent who bring the energy and vibes, so we could capture the fearlessly fruity flavour of Cherry Drop.
Summer vs Winter Edit
Spring has arrived, and so has Smirnoff Cherry Drop. The vibrant flavour and juicy taste of the latest in the Bold Flavours collection, can make any occasion from day to night truly exceptional and fearlessly fruity.
In order to create a campaign which can be used all year round, as well as one which captures genuine moments, we created a second winter edit, which heroes alternative festive serves and speaks to that warmer, cosier, more glamorous time of year.
Smirnoff Cherry Drop is the moment, bursting with colour, flavour and intrigue…
