Task: Create a social campaign to celebrate loved ones this Valentine's Day and the launch of the Limited Edition Gordon's Pink bottles in collaboration with illustrator, Ruby Taylor. 

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Result: as the Art Director on this project, I saw an opportunity to develop these beautiful, playful illustrations and bring them to life through animation. We made social assets which created excitement around the LTO bottles and the build up to Valentine's Day, while feeling playful and witty.

 

This campaign attracted such high engagement on social, that the campaign was extended and given more digital OOH media space to further drive sales.