Problem: As a sustainability-driven brand, Adnams wanted to combine their passion for great tasting products with their love for the planet, without greenwashing or compromising on taste.

​

Insight: Adnams has a resident beekeeper who homes approx. 500,000 honey bees. With honey bees running the risk of becoming endangered, Adnams are doing their part to adhere to sustainable farming methods to help save the bee population. 

​

Problem: Rather than telling people about all the brilliant stuff they do, I wanted to show how Adnams positively impacts society by creating a campaign which they can engage with!