GORDON'S SOCIAL REFRESH
Art Direction | Design | Animation
Client: Gordon's, Diageo
Year: 2021
Task: Refresh Gordon's tired and uninspired social feed by creating delicious looking content
to bring back Gordon's playfulness and charm.
Result: I art directed this project and created seven key visuals to be used across Gordon’s social channels. I concepted scamps, and worked closely with Powerhouse Production Studio to ensure everything was considered and set up for the shoot. I oversaw both the test shoot, and the final shoot, then went on to art direct and animate the content for social.
We also photographed flatlays of the bottles and garnishes so that we could create additional assets for social, maintaining that playful, vibrancy across the platform.
We were able to adapt the images for seasonal occasions by playing with the lighting and colours, whilst creating additional occasion-based imagery such as Christmas trees by using the garnishes.