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Gordons Shoot.jpg

GORDON'S SOCIAL REFRESH

Art Direction | Design | Animation

Client: Gordon's, Diageo

Year: 2021

Task: Refresh Gordon's tired and uninspired social feed by creating delicious looking content
to bring back Gordon's playfulness and charm. 

 

Result: I art directed this project and created seven key visuals to be used across Gordon’s social channels. I concepted scamps, and worked closely with Powerhouse Production Studio to ensure everything was considered and set up for the shoot. I oversaw both the test shoot, and the final shoot, then went on to art direct and animate the content for social. 

Scamps 3.jpg

We also photographed flatlays of the bottles and garnishes so that we could create additional assets for social, maintaining that playful, vibrancy across the platform.

Flat Lay Ideation_Diet RTDs with Limes.jpg

We were able to adapt the images for seasonal occasions by playing with the lighting and colours, whilst creating additional occasion-based imagery such as Christmas trees by using the garnishes. 

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